Networking for women who are serious about their business
Everyone is talking about Twitter for business but how should you use it for your business to get the best results? Well it’s not just a sign up and sit back and wait type of marketing, as it does need quite a bit of input and a lot of thought as to what you should… [Continue Reading]
I’m often asked whether a company should use Face book advertising or Google Adwords, which is a reasonable question to ask. More and more companies are contacting local businesses to offer help to get them found on Face book through advertising their product or service. It certainly can be cheaper than Google but if it’s… [Continue Reading]
This is a question which frequently crops up at our meetings, should I have a Facebook page for business or do I use my personal one? My personal opinion is definitely set up a Facebook page for your business. That way you can keep all your posts business related, encourage your peers, colleagues to like… [Continue Reading]
Why Invest in search engine Optimization? If you have invested in a website already you may ask, why spend more? Well if you think of a website as a new business you will understand that if you do not tell people about the website they wont find it. Adding a website to the internet does… [Continue Reading]
Everyone is talking about Twitter for business but how should you use it for your business to get the best results? Well it’s not just a sign up and sit back and wait type of marketing, as it does need quite a bit of input and a lot of thought as to what you should… [Continue Reading]
From Lindsey Collumbell of Bojangle Communications: I love Google Analytics – not only is it free (and there is not much in the world that you can say that about!) but it provides a wide range of information about your website – far more than just: “How many people visited my site today?” (although this… [Continue Reading]
Effective web copy is what persuades the reader to take the next step and ‘do’ something, e.g. buy from you, sign-up to your newsletter, use your services. Writing optimised copy is the art of producing readable content that also incorporates specific search terms (keyphrases) that rank highly in the search engines – Search Engine Optimisation…. [Continue Reading]
A common mistake made by many small businesses (and large ones, come to think of it!) is to leave their website languishing in cyberspace and forget it’s there, forgetting to update it. If you have a ‘news’ section, for example, what do you think a visitor to your site will think about you and your… [Continue Reading]
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