Networking has become an essential part of business development for SMES.
It can provide you with a support team who you can trust, seek advice and help from in connection with your business, plus it can supply you with a sales team of strong business contacts who are all actively helping you with business generation.
It is one of the most cost effective ways of marketing your business as long as you are clear about your business proposition and who your target market is.
A brief overview of what networking means to us at Ladies at 11 is:
It is an opportunity to:
- Build trusted relationships with like-minded women
- Help one another to grow businesses through providing support and advice where needed
- Contemplate how you can help members within your network
- Constantly think about what you can give to the group as this will be reciprocated
- An opportunity to collaborate with others within your network
What is is not:
- An opportunity to sell, sell, sell!
- The chance to collect data and spam those you have met
- It is not all about YOU but about helping others first
To be successful you need:
- Commitment
- Honesty
- Trust
- Be willing to go out of your way to help those in your network
- Time to get to know others within your network and understand their businesses
- Patience
- An open mind- never discount anyone as you never know who they might know

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